So... you inherited a website?

Don’t Read On If…

...you already have a detailed strategy for what will happen to the website.

...you've successfully led multiple web builds and know how to make this next site a lead machine. 

...you are committed to a website that won't bring any leads to your sales team.

...you were in charge of the current website and can't critique your own methods.

...someone else is in charge of the website and you have no power to influence their strategies.

...you are extremely tied to Inbound Marketing without any desire for lead conversions.

...you never intend to think of your website as a business asset.

...you don't need methods that will:

• equip you to evaluate your current web assets
• help you think critically about security and maintenance
• provide key foundations for moving your website forward
• give you guardrails around hiring a web design team

If You Want...

...to be a kick-ass website owner, these resources will help you:

• Level up your technical and strategic knowledge.
• Masterfully evaluate your website for gaps.
• Identify the good, the bad, and the ugly in your current website.
• Be and sound smart as you brief leadership and colleagues about your plans.
• Develop foundational next steps for moving your website forward.
• Lead your team toward a website they can be proud of.

Exactly What You’re Getting

In the Video-Guided Manual to Being a Kick-Ass Website Owner, you’ll get must-have resources for leading your company's website into a lead-producing asset.

• 12 Explanatory videos that guide you through the nuances of foundational website ownership
• The Ultimate List of Access Points as the New Marketing Director
• 7 Immediate Steps to Transform Your Blog into a Lead Rocket
• Glossary of website ownership terms that will help you be and sound smart
• The top, low-hanging-fruit conversion strategies you can try
• Concrete ways to determine whether or not you need a redesigned website
• Practical methods for improving your blog, right now
• Clear tasks that help you immediately wrangle ownership

Why we’re offering the Video-Guided Manual to Being a Kick-Ass Website Owner

We’ve seen many clients experience the absolute overwhelm of being in charge of a website they never built.

Either web ownership is piled onto their desk and they have no clear path to take charge, or they're entirely new to the responsibilities of owning a company website.

Often, clients come to us frustrated with the product of a long-gone marketing director. They are unhappy with what they have, but they aren't sure where to go or what makes their website so bad.

A website redesign is not always necessary (or in the budget!). Helping website owners get smart about their website as an asset and identifying what needs to come next is our way of saying: "hey... you got this!" 

A website redesign might be needed, but there are ways to make improvements right now.

We realized that we could make it a lot easier for directors and VPs to grapple with this overwhelming task.

I guess you can call it self-interest - we want customers who are savvy website owners... managers truly ready for a website redesign. 

So this manual was born, and we’re offering it to you. 

Of course, if you like what we’re providing, then we’d like you to trust us if a website redesign is actually what you need.  

But job one is to help you feel confident in your own knowledge, and to evaluate the asset you have at your disposal.

The first step is to become the kick-ass owner you know you can be.

If you inherited someone else's website, web strategy, and overall marketing approach to the company's site, this resource will help you dig through the clutter.

What you'll know after you finish the Video-Guided Manual to Being a Kick-Ass Website Owner.

• What kind of CMS your site sits on, and its pros and cons
• Where and how to access your hosting and domain providers
• How to set solid security practices for site admins
• How to immediately upgrade your on-page SEO
• The foundational benchmarketing tool for analytics
• How to identify assets on your website and if the buyer is seeing themselves on your site
• Top conversion strategies to gather leads
• What kind of ongoing maintenance your site will need
• The right kind of website designers to interview for your needs
• The must-haves for a modern website
• Foundational, technical terminology

What’s Next?

The cost of the Video-Guided Manual is FREE ($29.00). It's just our way of helping you take charge of your website. 

Websites are a public success or a public failure. We want you to feel smart... and look smart, too.

That’s why we're sharing our decades of experience.

And there isn’t a catch. 

There is no long-term subscription or pushy sales conversation. Just the manual for you to use. 

When you order your Video-Guided Manual to Being a Kick-Ass Website Owner, we’ll also give you these additional tools from our toolbox.

	1. The Ultimate List of Access Points as the New Marketing Director This resource will help you identify every single portal, dashboard, and tool you need admin access to (before it's too late!).
	2. 7 Immediate Steps to Transform Your Blog into a Lead Rocket. Gain practical steps to utilize the content already on your site, transforming articles from zero views a month to actual lead-generating assets.
	3. Glossary of Make-You-Smarter Terms. The video-guided manual comes complete with a glossary of terms that you'll want to know as a kick-ass website owner.

Time is short

We’re offering the manual plus the additional resources to leaders who are in a new marketing role for NADA -FREE -$O (yes, we know that is kind of crazy).

I hope you’ll take advantage of this time-limited package and become the kick-ass, strategic website owner that you want to be (and that your colleagues will trust).

Thanks for taking the time to read this,

Amy Alexander
Creative Director

P.S. 
I hope you can see that we’re being transparent - we’ve seen smart directors struggle with inheriting websites, and that hurts both marketing and sales. We’ve got a great solution that we’re sharing as a way to introduce ourselves, and hopefully prepare some great new partners that we can help - but only if they want to be successful.