Improve Sales Outcomes

Improve the effectiveness of sales outcomes by aligning the insights and skills of the sales and marketing team. When they share insights and coordinate on messaging the quality of your leads go up and so does your close rate.

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Replace Silos

Combine the experience, insights, and skills of sales and marketing with a focus on leads.

Max ROI from Fixed Costs

Performance by both marketing and sales teams is a fixed cost - efficiency means better profit margins.

Keep Up with the Buyer

Buyer engagement is now 70% or more online. Your messaging and online experience has to be sales informed to attract and win new customers.

Sales and Marketing Alignment System

Get this expert step-by-step process for marketing and sales alignment. Use the playbook to plan, manage, and track your improved approach to bridge marketing and sales skills to improve sales outcomes.

Accelerate Sales with Alignment

Sales and marketing alignment is believed by many revenue leaders to be the largest opportunity for improving revenue today. When the marketing and sales teams focus together around unified revenue goals, they dramatically improve both marketing and sales outcomes.

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Alignment System

Step by step process for creating aligned sales and marketing with video for each step and a coaching session. Get our complete playbook for implementation.

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System + Support

Add step-by-step coaching to the comprehensive system and playbook for maximum support and get the benefit of our experience in building culture and sales acceleration.

System + Support + Advanced Sales Training

Get coaching support with your playbook plus training for your sales team on modern processes for increasing sales touches, un-ghosting sales, and increasing pipeline.

Playbook Options

Playbook with Video

$499

Complete playbook
Editable format for tracking
Dashboard for tracking progress
Step-by-step video
Coaching session

Get the Playbook Now

$2,900

Complete playbook
Editable format for tracking
Dashboard for tracking progress
Step-by-step video
Five Coaching sessions

Order Now

Playbook + Support + Sales Training

$2.5k/mo

Complete playbook
Editable format for tracking
Dashboard for tracking progress
Step-by-step video
Five Coaching sessions
Introduce and train sales on modern approaches and tools

Schedule a call

What's Covered?

Share the Vision

Share a vision for growth that sets the stage for better cooperation and mutual support.

Success Rhythms

Establish communication and cooperation patterns to support alignment.

Lead Optimizations

Identify and define existing and future cooperation around content to influence buyers before and during the sales interaction.

Lead Criteria

Define shared lead criteria to create the basis for cooperation

Cooperative Agreements

Create a service level agreement that details the commitment of both sales and marketing toward shared goals.

Leverage Content

Identify and define existing and future opportunities for cooperation around content to influence buyers before and during sales interaction.

Buyer Journey Prep+

Assess alignment and prepare for a shared buyer journey that will increase both sales and marketing outcomes.

Additional steps cover the entire process for effective planning and execution with video for each step.

What our clients say

"David and his team have provided excellent guidance...resulting in meetings with new prospects. They have been thorough and clear in their instructions on how to implement new sales processes, and always quick to respond."

Zara

Business Development Representative

Talk Over Your Alignment Needs

Schedule a time to talk with our team about your marketing and sales alignment and get a tour of the Alignment Playbook. We'll talk over your options and provide suggestions for next steps.