Get this expert step-by-step process for marketing and sales alignment. Use the playbook to plan, manage, and track your improved approach to bridge marketing and sales skills to improve sales outcomes.
Share a vision for growth that sets the stage for better cooperation and mutual support.
Establish communication and cooperation patterns to support alignment.
Identify and define existing and future cooperation around content to influence buyers before and during the sales interaction.
Define shared lead criteria to create the basis for cooperation
Create a service level agreement that details the commitment of both sales and marketing toward shared goals.
Identify and define existing and future opportunities for cooperation around content to influence buyers before and during sales interaction.
Assess alignment and prepare for a shared buyer journey that will increase both sales and marketing outcomes.
Additional steps cover the entire process for effective planning and execution with video for each step.