You're about to accelerate your growth by defining the experience for your future customers and employees. You'll develop a buyer journey, in detail, that will prepare you for marketing and recruiting.
What most businesses miss...
Most brands don't have a problem delivering value, but they do have a problem standing out against all the competition. It makes winning customers and employees) in a consistent and sustainable way almost impossible — it's a packaging problem that makes your marketing and recruiting perform poorly.
We package everything we want people to buy from cereal to chewing gum. But most businesses haven't learned how to package their brand and turn it into a practical buyer's journey.
What to expect:
- Meet twice weekly for 90 minutes each time
- Spend several additional hours each week in follow-up activities that will help define your unique buyer journey in the context of your community, organizational culture, and goals.
- Get insights and feedback from an expert instructor and coach.
- Benefit from the journey of other cooperatives
- Create a detailed buyer journey that will provide key insights for marketing, recruiting, and client development.
- Share your completed buyer journey in a presentation to the group during the final meeting.
What to do Next
Complete the form to the right, and use the following page to make a deposit which represents your portion of the participation cost.
