Brand Story Checkup:

Human brains are hungry - for stories.

 They scan the environment for stories to consume, and when they find one - like a tractor beam on Star Trek - they lock on and pull it in (pardon the mixed movie metaphors). If you want to  connect with more potential customers and actually get noticed, crafting a brand story is a critical first step.

Hosted by David Mills, CMO of Story Collaborative - he's managed, supported and helped developed brands nationally for over 20 years.

Here are the facts.

Without an intentional brand story:

• You're much easier to ignore.
• Your marketing and ads look like everyone else's
• Your message doesn't connect to the buying decision center of the brain
• Customers are confused about why they should go with you

Are you ready to grow? Find out about the health of your brand story, and how a brand story can help you grow.